Bike Shop Software Built for
How Bike Shops Actually Work
Your website, ecommerce, fulfillment, and marketing — one platform, connected to your suppliers.
Masterlinq is all-in-one bike shop software: sell products online, book services, manage rentals, and offer buy online, pick up in store — with live catalog and inventory data from QBP, HLC, BTI, JBI, and the brands you carry. Simple, flat-rate pricing with no transaction fees.
One Platform,
Everything Online
Everything a bike shop needs to sell online, in one piece of software — no patchwork of plugins and point solutions.
Ecommerce Storefront
Modern, mobile-friendly shopping experience
Product search, filtering, and merchandising
Buy online, pick up in store
Customization and branding tools
Services, Rentals & Events
Online service booking for your shop
Rental management with online reservations
Events your customers can find and join
Supplier-Connected Catalog
Live catalog and inventory feeds from QBP, HLC, BTI, and JBI
Brand data from Specialized, Trek, Salsa, Surly, and more
No manual product data entry
Fulfillment
Multi-warehouse distribution
Automated shipping profiles
BikeFlights integration for bike shipments
Marketing for Bike Shops
SEO and Google Shopping
Google Ads and Meta Ads management
Email campaigns and social media — managed by our team
Shopify App
Connect your existing Shopify store
Supplier inventory management
Automated fulfillment tools
Why Bike Shops Choose Masterlinq
Bike shops switch to Masterlinq to replace generic ecommerce tools with software that understands their business.
Built only for the bike industry
Masterlinq isn't generic retail software with a bike template. Products, services, rentals, and supplier connections are designed around how bike shops actually work.
Live distributor and brand data
Your catalog and inventory stay in sync with the distributors and brands you carry, so customers always see what you can actually sell.
One platform, not a patchwork
Website, ecommerce, fulfillment, and marketing in one place — instead of stitching together separate tools that don't talk to each other.
A team that does the heavy lifting
From site builds and migrations to managed marketing, our team handles the setup so you can focus on running your shop.
Common Questions
What is bike shop software?
Bike shop software is the set of tools a bike shop uses to run its business online — an ecommerce website, a product catalog, inventory and fulfillment management, and marketing. Masterlinq combines all of these in one platform built specifically for bike shops, with live catalog and inventory data from the distributors and brands you already carry.
What does Masterlinq include?
Every Masterlinq Storefront includes online product sales, service booking, rentals, events, and buy online, pick up in store — plus fulfillment configuration and customization tools. There are no feature tiers or add-on upsells.
Which suppliers and brands does Masterlinq integrate with?
Masterlinq connects to major distributors including QBP, HLC, BTI, and JBI, and processes brand data from Specialized, Trek & Bontrager, Rocky Mountain, Salsa, Surly, Early Rider, and more. Catalog content and inventory sync automatically, so your website stays accurate without manual data entry.
Can I keep my existing Shopify store?
Yes. If you already sell on Shopify, the Masterlinq Shopify App connects your store to our supplier network and fulfillment tools. If you want a fresh start, our team handles site builds and migrations end to end.
How much does bike shop software cost?
Masterlinq Storefront is a flat monthly fee based on your order volume, starting at $750/month — no transaction fees and no surprise charges. See the pricing page for full plan details.
See what bike shop software should feel like
Schedule a demo and we'll walk you through the storefront, supplier integrations, and marketing tools with your shop in mind.