The Platform Your Bike Shop Deserves.
Masterlinq is a unified retail platform designed for bike shops. Storefront Online runs your website, Storefront POS runs your store, and both share one catalog, one inventory, one customer list. Use either on its own, or together as one system.
Two products, one system
Meet the Products
Great on their own. Unstoppable together.
Storefront Online
Your website
Your online store and every revenue channel beyond the shelf.
- Products, services, rentals & events
- Supplier catalog with 100,000+ products
- Analytics, automations & a conversion-built checkout
- Works on its own — Lightspeed & Ascend sync included
Storefront POS
Your shop
Everything you need to operate in store, optimized for bicycle retail.
- Register, returns, quotes, layaways & special orders
- Serialized inventory, purchasing & work orders
- Staff schedules, time clock & Stripe card readers
- Data migration from previous systems made easy
A catalog of the brands your shop sells
The catalog
Every brand your shop sells, in one catalog
Add your own products or pull from 100,000+ supplier products with live availability and pricing synced across online and in-store.
- product listings
- 125K+
- brands
- 750+
- pre-grouped SKUs
- 60K+
Better Together
Both your website and retail store become one system. Nothing to connect, nothing to sync.
Inventory management
Web sales and in-store activity pull from one inventory system, eliminating failed imports and sync issues.
Pickup, without the re-keying
Online orders for in-store pickup land straight in that store’s POS queue — the same order document, no copy.
Streamlined processing
A bike sold on your site opens an assembly work order for your mechanics, and its status posts back to the order.
One customer, one gift card pool
The same customer record online and at the register. Gift cards sold in either channel redeem in both.
One workspace
One business. One system.
Service bookings, rentals, staff schedules, purchasing, and the end-of-day numbers streamlined with one login.
Suppliers & Integrations
Integrations
Connect your stack.
The tools you already use, wired straight into your storefront with live supplier feeds keeping your catalog, inventory, and pricing current.
- Lightspeed & Ascend POS sync
- Klaviyo, Mailchimp & ShipStation
- Meta Pixel + Conversions API
- Google Shopping feed
- BikeFlights shipping & Stripe payments
Shared Vision.
Storefront was born from over a decade of frustration using fragmented systems powered by third-party apps on generic platforms. Good for everyone, great for no one. We listen and build with our retailers, and we’re keeping receipts:
Explore Storefront
Every product has its own page. Go as deep as you like.
Your future, built with you.
Schedule a demo and let’s talk about what you’re building — not just what we ship.