Products & Merchandising
Your in-store inventory beside 100,000+ supplier products — and now a catalog you can browse like a store, product descriptions AI can draft for you, and demand you can capture before delivery.
Your Catalog, Your Way
Choose from 100,000+ supplier products and add your own. Supplier and custom items live side by side in one unified catalog.
Supplier Products
Access 100,000+ products from QBP, HLC, BTI, and JBI — add what you want to your catalog. Inventory and pricing stay in sync automatically.
Custom Products
Create your own products with full variant support—SKU, UPC, dimensions, weight, and images per variant. Built bikes, exclusive items, or anything you sell.
Bulk Import
Import from CSV or directly from supplier websites. Add hundreds of products in minutes.
Organize
How You Sell
Organize products the way your customers shop—not the way suppliers organize them. Control pricing policies, visibility, and categorization at the brand level.
Brand Pricing Policies
Set MAP or MSRP pricing per brand. Control which product types display for each brand.
Category Overrides
Create your own category structure that overrides supplier assignments. Set auto-assignment rules by brand or product type—new products categorize themselves.
Collection Building
Group products into collections for promotions, featured displays, or seasonal merchandising.
Behind the Scenes
Managing a large catalog requires the right tools. Storefront gives you control at every level—from feed management to inventory alerts.
Feed Management
Enable/disable entire supplier feeds or individual products. Track sync status and errors.
Shipping Profiles
Assign shipping rules by product or bulk by feed. Different rates for bikes vs accessories.
Inventory & Alerts
Real-time inventory from suppliers and your POS. Low stock alerts highlight what needs attention. Customers see urgency messaging like 'Only 3 left!'
Product Lifecycle
Draft products before they go live. Archive seasonally without losing data. Bulk status changes across hundreds of items.
Bulk Actions
Select multiple products for enable, disable, or category changes. Scale without clicking.
How Products Appear to Customers
Your catalog configuration translates directly to what customers see. Price rules become savings badges. Low inventory becomes urgency messaging. Variants become visual swatches.
Discount Badges
"SAVE 20%" badges appear automatically when price is below compare-at price.
Stock Urgency
"Only 3 left!" messaging creates urgency. Color-coded status shows availability.
Color Swatches
150+ colors render as visual swatches. Customers select variants with confidence.
Discount Filtering
Customers filter by discount tier—10%+, 20%+, 30%+ off—to find deals.
Marketing & Promotions
Run sales, send on-brand emails, and test what works — without another app.
Flash Sales
Time-boxed sales that rotate the featured deal on any interval you pick — automatically skipping anything that sells out.
Discount Codes
Your online discount codes work at the counter too — the register validates them against the same rules.
Gift Cards
Bulk import, refunds to card, and gift-card payments.
Email Template Editor
Order confirmations, shipping updates, and pickup notices in a visual editor that shows exactly what your customers will receive.
A/B Testing
Run experiments on your storefront, watch the results come in, and roll out the winner.
New in Merchandising
What the Spring and Summer Drops added for the people curating the catalog.
Catalog Card View
“Your catalog, finally at hand.”
Browse the catalog like a store — visual, scannable, easy to spot what’s working. The list view is one click away whenever you need it.
AI Description Editor
“Product pages that sell.”
The canvas is your storefront. Drop in brand-style templates, story cards, galleries — or let AI draft the description and polish from there.
Pre-Orders
“Demand, before delivery.”
Open pre-orders on inbound product. Build excitement. Capture interest — long before the stock hits your shop floor.
Search Merchandising
“Put the right products on top.”
Collection boosts, pinned results, and search insights — see what shoppers look for and decide what they find.
Explore More of Storefront
Products are just one part of the Storefront experience. See how shopping, fulfillment, rentals, and customization work together.
Ready to see your catalog in action?
Schedule a demo to explore how Storefront handles products, pricing, and merchandising at scale.