Masterlinq
Storefront Online

The Website Your Shop Deserves

Sell products, book services, manage rentals, and let customers buy online and pick up in store — with real analytics, workflow automations, and a checkout rebuilt for you. All of it built in.

Masterlinq Storefront

Everything a Bike Shop needs. Nothing it doesn’t.

Products are just the start. Monetize rentals, expand service bookings, and drive in store pickups through supplier integrations.

List Everything

Sell your in-store inventory alongside 100,000+ supplier products — all from one storefront, always accurate.

Book Services

Let customers book tune-ups, repairs, and fittings directly from your website — with real-time availability.

Manage Rentals

Offer bike and gear rentals online with size-based inventory, deposits, and availability management.

Host Events

Shop rides, demo days, and clinics with registration, waitlist, and demo bike reservations.

Bike Shops Are Priority One

Your shop isn’t a general store. Generic platforms treat it like one — so the real work ends up in a pile of add-on apps that never quite fit, or on a legacy site that hasn’t changed in years. Storefront is built for bike retail: supplier catalogs, service booking, rentals, and in-store pickup, native from day one.

“Big tech built commerce software for everyone. We built it for you.”

Fresh From The Drop

We’re never done Shipping

Storefront ships in quarterly drops. Everything below is built in, live today, and included.

The enhanced Storefront checkout
Spring ’26Summer ’26

Checkout v2 & Premium Search

“A checkout, reimagined.”

Streamlined and built for conversion — guiding shoppers through with the context and confidence to check out fast. And a new search engine gets them there: faster results, smarter relevance, and merchandising controls like collection boosts and pinned results.

Explore the shopping experience
Building an Experience: trigger, condition, and action
Spring ’26

Experiences

“Composable workflows. Endless possibilities.”

A trigger, a condition, an action — no code. The rules your shop already runs on, running themselves, including routing order lines to the right location or supplier.

Storefront analytics with yesterday overlaid on today
Summer ’26

Analytics, Benchmarks & Live View

“Meet your numbers.”

See who’s on your storefront right now, what’s converting, and what’s selling — with yesterday overlaid on today, and Benchmarks tracking your targets through the period.

Service plan pricing bands
Spring ’26Summer ’26

Pre-Orders, Flash Sales & Service Plans

“Recurring revenue, built in.”

Open pre-orders on inbound product long before the stock hits your shop floor. Run time-boxed flash sales that rotate the featured deal and skip anything that sells out. And sell multi-year maintenance plans on product pages and in the cart.

Explore products & merchandising
The Masterlinq Platform

Selling in-store too? Storefront pairs with Masterlinq POS.

One catalog, one inventory, one customer list across your website and your counter — each strong on its own, better together.

See how they work together

Also included

More in Storefront

Everything else that comes with Storefront Online.

Shopping & checkout

  • Help Center
  • Product reviews

Orders

  • Order detail & custom statuses
  • Online returns & label history
  • Draft orders
  • Abandoned checkouts
  • Staff notifications

Insights

  • Margin Scanner

Design & content

  • Pages, blog & media library
  • Forms
  • AI description editor
  • Developer Platform & API

Ready to give your shop a modern online presence?

Schedule a demo to see what your shop could look like online.

Book a Demo