Specialized Product Feed Integration

Specialized is one of the world's leading cycling brands, offering not just bikes, but also a full catalog of parts, accessories, and gear. With a direct Specialized API integration, Masterlinq helps retailers streamline product data, pricing, and inventory updates — ensuring your online store always reflect the latest availability.

Whether you're selling complete road, mountain, or electric bikes, or stocking Specialized helmets, tires, and accessories, Masterlinq gives you one feed to manage everything.

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Specialized API Feed Coverage

Masterlinq supports both bike feeds and P&A (parts & accessories) feeds from Specialized, giving your business access to:

Complete Bikes

Availability, SKUs, and shopper-ready specs for road, mountain, gravel, and e-bikes.

Parts & Accessories

Full P&A coverage—tires, wheels, helmets, shoes—with clean data ready for storefronts.

Real-Time Inventory

Live stock across channels with automatic sync to keep listings accurate and in-stock.

Product Data Standardization

Consistent titles, categories, and attributes using manufacturer-optimized content for better SEO.

How Masterlinq Processes Specialized Data

When Specialized product feeds flow into Masterlinq, we automatically:

Standardize Titles & Categories

Clean product naming for consistent display and assign bikes and accessories into the correct categories

Sync Inventory in Real Time

Track availability at both warehouse and dealer levels, auto-retire discontinued items while keeping records visible

Optimize Product Content

Map Specialized's technical data into e-commerce friendly attributes, ensure images, colorways, and sizing options display correctly

Keep Pricing Accurate

Pull in MSRP and dealer pricing directly from Specialized feeds, apply rules for margin, MAP, and promotions

Benefits of Specialized Integration with Masterlinq

Reduced manual work

Stop copying and pasting product data

Faster catalog updates

Launch new Specialized bikes and gear the same day they drop

Improved SEO & sales

Cleaner product titles, specs, and categories improve searchability and conversions

Cross-platform support

Push Specialized data into Shopify, Lightspeed, or custom platforms seamlessly

Getting Started with Specialized API Integration

Masterlinq makes it simple to connect your Specialized supplier account. Once integrated, you'll have continuous product and inventory updates flowing directly into your store.

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